Spam is killing planet earth! According to a study by ICF International, provisioned by McAfee, Spam email every year costs us a lot in terms of time, productivity, and ... carbon footprint!...the estimated 62 trillion spam e-mail that get sent each year consume 33 billion kilowatt hours of electricity, enough to power 2.4 million homes. In addition, spam e-mail releases as much carbon dioxide into the atmosphere as 3.1 million cars consuming 2 billion gallons of gasoline. - ICF InternationalWhile the specifics of the study are a little wispy, and the actual numbers are being questioned, there is merit to the attempt by McAfee to change the thinking around such disruptive processes that sometimes accompany technological progress. Everyone is impacted by Spam, so this is relevant to the real world. I'd expand spam to cover spammy phonecalls, and spammy SMS messages (I was barraged by these when I borrowed my mom's Vodafone cell phone in India).
Search engine spam, blackhat SEO, is a similar negative force in the world of search. Computer viruses, popups, etc. ... another scourge!
There are other environmentally wasteful advances, such as standby power in appliances, but it can be argued that they provide some value. Spam, unlike these, is clearly a negative. (I guess they do provide value to the perpetrators :-( )
This carbonic approach to reporting is obviously beneficial to McAfee, so it should be taken with a pinch of salt. Other dubious environmental claims have also been made by black search engines, only to be debunked, so it is always good to put things in perspective.
Separate the wheat from the chaff, and spam from email!!
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Lots of brands have been existent in the clothing industry and a famous one among them is the Ed hardy clothing brand.
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They felt that it would be appropriate to create a brand called Ed hardy and use Hardy's art as the main selling point for the brand. This venture had turned out to be a very successful one and Ed hardy clothing is one of the most famous brands in the clothing industry.
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The brand became very famous because it was worn by many famous celebrities like Madonna, Britney spears and also Sylvester Stallone.
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The brand has clothes for men, women, and kids. They have also diversified their business by having a lot of accessories to support their clothing business.
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for men they have a variety of products such as active wear, denim, outwear, swim trucks, sweaters, t-shirts, tops etc.
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the accessories include things such as belts, caps, scarves, shoes, socks, jeweler, sunglasses, ties and even wallets.
The art works is a unique combination of American and Japanese cultures. The unique selling proposition of the brand is the way in which the company has used the art works of Ed hardy.
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