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The Internet is now being used more and more as a political tool. Natural, I guess, since newspapers have been doing this for many years. I guess the Internet used to be the
non-elite media, but power is shifting in a hurry.
Last month, Obama used
video games to get his message out. Obama, Hillary and the other candidates also used the Web to fuel grassroots campaigns, raising millions of dollars of funds, and taking Internet fundraising to a new level.
The
CNN YouTube debates during the primaries, and the
CNN Facebook People's debate, the candidates'
Twitter presences, are all a testament to how the Web directs politics!
Candidates showing up on
Saturday Night Live have their shows immediately broadcast on sites like
Hulu, for immediate impact! Even email accounts are being
hacked in order to help a political statement or cause!
Now, the battle of Proposition 8 (Anti-gay-marriage) is being fought using TCP/IP!!
Google and
Apple, among other high-profile companies in the Valley, have come out on
blogs (against the proposition) to support their diverse workforces.
Google Ads are being used to get the
yes-messsage out (
even on my own blog!!)- and Adwords, Adsense are being
criticized for triggering on these keywords. These systems are expected to be sophisticated enough to be able to
understand a gay-site from a non-gay-site, and automatically self-moderate - while this is possible, it will likely
not happen in time for the elections
tomorrow!
The Internet isn't political enough...
yet!